Artificial Intelligence will change our daily lives, shift the labor market, and create a myriad of innovations. It will also change the way companies choose to market and sell.
In a survey of auto dealers released last month, Cox Automotive discovered 63 percent of dealers see AI and automation as necessary. Yet, few companies are taking advantage.
New applications of AI will enhance existing employees’ abilities to do their best work. Here are three ways to think about incorporating products with AI features into your marketing and sales processes.
1. Rethink your firm’s approach to prospecting. Prospecting is often one of the most time consuming, tedious, and least rewarding parts of the sales process. Sales representatives and social media managers spend hours searching for prospects to no avail. However, companies like FunnelAI are enabling a more intelligent solution: AI-driven prospecting. Our algorithms are continuously being trained to find our clients the individuals looking for their product or a service from almost all digital platforms. As a result, prospecting is shifted from cold calling, email campaigns, Google AdWords to knowing who your customer is in real-time. Your most valuable asset, your staff, can focus on the human interaction that closes the deal.
2. Use social media to listen:. Meet customers where they are. As Americans increase the amount of time they spend on various social channels, it will become even more imperative to develop new strategies to connect directly with customers on platforms and when they express a need for your service. Catering to a generation that loves social platforms and moving away from traditional advertising mediums is one reason why digital ad spend surpassed television this year for the first time. That is monumental, and AI can help your business find the right customers in real time.
3. Make your brand human-centric with individual customers. The rise of social media has not only displaced traditional advertising: it has created new relationships between brands and customers. As Lippincott explained, social media has given companies with a unique and responsive voice an edge. Why not go a bit further and interact with every customer that is looking for your product or a service in real-time? Imagine the branding behind every responsive conversation with your future customers. In a time where companies have more familiarity with AI tools, consider using them to focus more on your limited resources more efficiently.
By using AI tools to enhance your company’s ability to find quality prospects, you will find it easier to connect with the customers closest to purchasing your product or service. If you are curious about AI products that help make marketing and sales more efficient through real-time prospecting, visit our website.
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